Attribute Ad Leads to the Right Product
Make sure every ad lead arrives labeled with the product or project it's about, so sales knows what the customer enquired on and reports attribute the lead to the right inventory.
Entry pointGrowth → Ads → Associated Products
| Article summary | Details |
|---|---|
| Best for | Admins and managers running product-specific campaigns |
| Main outcome | Ad leads attributed to the correct product or project |
| Roles | Manager, admin |
| Requires | The ad's Ad ID and the product or project name |
| Related reports | Product-level lead attribution |
Before You Start
- Have the Ad ID from the platform and decide which product or project the ad promotes.
- Decide any lead field defaults you want to fill when an incoming ad lead leaves those fields blank.
Create an Association
- Open Growth → Ads and select the Associated Products tab.
- In Create association, enter the Ad ID and choose the Platform.
- Keep Map by name on to attribute by Product Name (type the product or project, for example Skyline Towers), or turn it off to map another way.
- Optionally select + Add field under Lead field defaults to set values that fill in when an ad lead arrives with those fields empty.
- Select Save association.
The mapping appears in Product mappings with the Ad ID, platform, product, and when it was updated. Use Search Ad ID and the platform and sort controls to find a mapping, and the row's delete action to remove one.
Check the Result
- New leads from that Ad ID arrive attributed to the mapped product.
- The mapping is listed under Product mappings.
Common Issues
| Issue | What to check |
|---|---|
| Leads aren't attributed | Confirm the Ad ID matches the live ad exactly |
| Cannot save | Complete the required Ad ID, Platform, and Product Name |
| Wrong product on a lead | Update or delete the mapping, then re-check |
Contact Brixi support if ad leads keep arriving without attribution even though a mapping exists. Include the Ad ID, platform, and product name.
Reporting Impact
Product associations let reports attribute ad leads — and the deals they become — to the right product or project, so you can see which inventory your ad spend actually moves.