WhatsApp in Brixi
WhatsApp is where many customers reply. In the Brixi web app, choose how to connect it based on the number your team uses and what you want to sync or send.
| Approach | Best for | What you get |
|---|---|---|
| WhatsApp Web Sync (Chrome extension) | Sales users who chat from their personal or team WhatsApp | Conversations and contacts synced into Brixi from WhatsApp Web — no Meta setup needed. |
| WhatsApp Business number linking | Teams sending campaigns, automated messages, or AI-agent replies | A verified business number connected via the Meta Cloud API — Inbox, campaigns, workflows, agents, and reports. |
| Business App coexistence | Teams that want to keep using an existing WhatsApp Business App number on a phone | Connect the number from the Brixi web app and choose whether to sync chats, contacts, or both. |
The two aren't mutually exclusive: many teams sync individual sellers' chats with the extension while running campaigns and AI agents from a linked business number.
To keep an existing WhatsApp Business App number in use on the phone, connect it through Business App coexistence in the web app. After setup, see Use WhatsApp Business on Mobile and Reply to WhatsApp Messages in the Mobile Inbox.
What a Linked Business Number Enables
| Area | What you can do |
|---|---|
| Inbox | View and reply to WhatsApp conversations linked to contacts. |
| Contacts and deals | Send WhatsApp follow-ups directly from a contact or deal page. |
| Campaigns | Send approved WhatsApp templates to selected contact segments — see WhatsApp Campaigns. |
| Workflows | Trigger automated WhatsApp messages on lead creation, stage change, or inactivity. |
| AI Agents | Attach an agent to auto-reply to inbound messages — see Assign an AI Agent. |
| Conversation flows | Send scripted replies and route answers — see Build a WhatsApp Conversation Flow. |
| Reports | Monitor sent/received counts, active conversations, and agent activity. |
Start Here
- Just want your chats in the CRM? Install the Chrome extension — you'll be syncing in a few minutes.
- Setting up a business number? Use phone number linking for the guided Meta login flow. For an existing Business App number you want to keep using on the phone, use Business App coexistence. You can also use direct linking with a system user if your team manages its own Meta App and wants a connection that never expires.
- Number connected but something's off? The WhatsApp troubleshooting guide covers the common failures — including why a number doesn't show up in Meta's picker.
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