Skip to main content

WhatsApp Campaigns

Once a business number is linked, you can send approved WhatsApp templates to whole contact segments — site-visit invites, project launches, follow-up nudges — and field the replies in the Inbox. WhatsApp campaigns consistently out-pull email on opens and replies, which is why most teams link a number in the first place.

Entry pointGrowth → Campaigns → New Campaign → WhatsApp

What You Need in Place​

RequirementWhere it's set up
A connected WhatsApp sender (WABA / Cloud API number)Link a WhatsApp Business Number
At least one Meta-approved templateWhatsApp Templates in the Content Library
An audience — lists, tags, or filtersCampaign Audience
Someone to field the repliesOmnichannel Inbox, or an AI agent on the number
Templates are not optional

Meta only allows business-initiated messages that use an approved template. Free-form messages are limited to the 24-hour window after a customer's last reply — a campaign always starts from a template.

The Short Version​

  1. Growth → Campaigns → New Campaign, choose WhatsApp.
  2. Pick the sender number and the approved template (optionally pair it with a personalised microsite per recipient).
  3. Select the audience, schedule, review, and publish.
  4. Watch delivery and replies in Stats, and work the replies from the Inbox.

The full walkthrough — template variables, microsites, scheduling, and stats — is in Reach Customers on WhatsApp.

Replies Are the Point​

A WhatsApp campaign generates conversations, not just opens. Decide before sending who answers: route replies to the team via the Inbox, or attach an AI agent to qualify and hand off automatically.

Troubleshooting​

ProblemWhat to check
Your number doesn't appear as a senderThe connection isn't verified, or was connected by another admin without your visibility — see WhatsApp Troubleshooting.
Template list is emptyTemplates must be approved by Meta first — check their status in the Content Library.
Campaign sent but deliveries are poorCheck the number's quality rating in Meta Business Manager; a low rating throttles delivery.
Replies aren't reaching anyoneConfirm inbox routing or the attached agent — see Assign an AI Agent.
Related articlesFull WhatsApp Campaign GuideWhatsApp TemplatesCampaign Stats
Was this article helpful?If something is unclear or out of date, email support@brixi.ai with the article title — or see Getting Help for what to check first.