Measure Campaign Results
Find out whether your outreach actually moved customers — not just that it was delivered. The questions worth answering are who replied, who followed up, and which replies turned into tasks, meetings, site visits, deals, or qualified opportunities. This is where you learn what to repeat and what to fix before the next send.
Entry pointGrowth → Campaigns
What To Review
| Report signal | What it tells you |
|---|---|
| Audience count | How many contacts were eligible before launch. |
| Sent and failed messages | Whether sender, template, or contact quality caused delivery issues. |
| Replies | Whether the message created customer engagement. |
| Assigned conversations | Whether replies reached the right users. |
| Follow-up tasks | Whether sales action was created from engagement. |
| Meetings, visits, deals | Whether the campaign moved customers forward in CRM. |
After-Campaign Review
- Check delivery and failure counts.
- Review reply volume by channel.
- Confirm replies were assigned.
- Check whether follow-up tasks were created and completed.
- Compare meetings, visits, deals, or revenue influenced by the campaign.
- Record what to change before the next campaign.
If replies are high but conversion is low, review response speed and follow-up quality. If replies are low, review audience fit, template clarity, timing, and sender trust.
Common Issues
| Issue | What to check |
|---|---|
| Delivery is low | Contact quality, sender status, template approval, and opt-out rules. |
| Replies are not visible | Inbox filters, channel connection, conversation ownership, and date range. |
| Replies are not assigned | Assignment process, workflow rules, and manager review. |
| Conversion is unclear | Compare campaign timing with tasks, meetings, visits, deals, and source reports. |
If you can't see the campaign reports or the inbox conversations this page asks you to review, that's an access question for your admin — report and inbox visibility follow your role, not the campaign itself.
Contact Brixi support if a campaign finished sending but its delivery and reply numbers never populate, or the counts clearly contradict what your team experienced. Include the campaign name, channel, send time, and a screenshot of the report.