Content Library
The Content Library is where your reusable templates, snippets, assets, and recordings live. Write an email, WhatsApp message, or SMS once, save it here, and any campaign, sequence, automation, or AI agent can use it — no rewriting the same message for every send.
Entry pointGrowth → Library
| Article summary | Details |
|---|---|
| Best for | Marketing users, sales managers, admins, and automation builders who reuse approved messages. |
| Main outcome | Templates and assets are ready to use in campaigns, sequences, workflows, and assistants. |
| Roles | Campaign manager, sales manager, admin, automation owner. |
| Requires | Access to the Content Library and the channels or campaigns that use the content. |
| Related reports | Campaign reports, sequence engagement, workflow history, and message performance. |
What You Can Do Here
| Your goal | Where to go | Article |
|---|---|---|
| Reuse email content across campaigns | Email Templates | Reuse Email Templates Across Campaigns |
| Send approved WhatsApp messages at scale | WhatsApp Templates | Create Approved WhatsApp Templates |
| Standardize your SMS follow-ups | SMS Templates | Reuse SMS Templates for Follow-Ups |
| Keep snippets, files, and recordings on hand | Snippets / Assets / Recordings | Reuse Snippets, Assets, and Recordings |
How It Fits Together
- Build content once — write the email, WhatsApp, or SMS message and save it as a template.
- Reuse it everywhere — pick it when you launch a campaign, build a sequence, or set up an automation.
- Keep supporting content close — store snippets, files, images, and recordings so they're ready whenever a message or agent needs them.
Keep Content Easy to Use
A library only saves time if people can find things in it. A few habits help:
- Name templates by channel, audience, and purpose.
- Delete old versions unless your team still needs them.
- Check WhatsApp template approval status before scheduling a campaign.
- Reach for snippets when you need a small reusable block — don't duplicate a full message.
- Make sure links, files, and recordings are current before wiring them into automation or AI assistants.
Reporting Impact
Because the same templates feed every channel, your campaign and sequence reporting compares like with like — message performance reflects the content itself, not one-off copy written for a single send.
Troubleshooting
If Growth → Library is missing from your menu, or you can see templates but not create or edit them, ask your admin — library access and the connected channels (email, WhatsApp, SMS senders) are workspace settings they control.
If your access checks out but a saved template still won't appear where you expect it — in a campaign, sequence, or assistant — contact Brixi support with the template name, where you tried to use it, and a screenshot.