Reuse SMS Templates for Follow-Ups
SMS templates are short, reusable text messages for campaigns and follow-ups. Save the messages your team sends most, and every follow-up goes out the same way — nobody retypes it, and nobody improvises a worse version.
Entry pointGrowth → Library
| Article summary | Details |
|---|---|
| Best for | Anyone sending SMS campaigns and follow-ups |
| Main outcome | Reusable SMS templates ready for campaigns and automations |
| Requires | A connected, verified SMS sender |
| Related reports | SMS campaign performance |
Open SMS Templates
- Go to Growth.
- Open Library.
- Choose SMS Templates.
- Review or create SMS templates.
Before Using SMS Templates
- Make sure the SMS integration is connected and the sender account is verified.
- Keep the message short and clear — SMS punishes long copy.
- Check required variables before launching a campaign.
Common Issues
| Issue | What to check |
|---|---|
| Template missing in Campaigns | Confirm the SMS sender account and template are available |
| Message is too long | Shorten the content |
| Variables do not fill | Review variable names and audience data |
If SMS Templates is empty of sender options or you can't create templates, ask your admin first — the SMS integration and sender verification are set up at the workspace level, not on this page.
If the sender is verified and the template is saved but you still can't select it in a campaign, contact Brixi support with the template name, the sender account, and a screenshot.
Reporting Impact
Reusing the same SMS template across sends keeps campaign reporting consistent — delivery and response performance reflects the template itself, so you can compare it fairly across campaigns.