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Reply to a Lead on Any Channel

Answer a lead on whatever channel they reached you on — without leaving the inbox or switching apps. Every conversation has a composer at the bottom: open it, pick which connected sender to send from, type your reply, and hit Send.

Entry pointInbox → select a conversation → composer at the bottom of the thread


Open the Composer

  1. Open the Inbox from the top bar.
  2. Click the conversation you want to reply to.
  3. Click the composer at the bottom of the thread (it shows a placeholder like Message via WhatsApp…).

The composer expands into a popup with:

  • A To field showing the contact's primary recipient on the current sender's channel.
  • A formatting toolbar (Bold, Italic, Strikethrough, code, attach, emoji).
  • A large message body.
  • A sender selector at the bottom-left (which channel and number to send from).
  • A Send button at the bottom-right.

Clicking the composer opens the message popup with the To field, formatting toolbar, body and the sender selector at the bottom. Phone numbers and sender name masked.


Pick the Sender / Channel

The sender selector at the bottom-left of the composer controls which of your connected channels / numbers the message goes out from. Click it to open the channel picker.

The picker is grouped into two sections:

Message Channels

Each row is one of your workspace's connected senders — the icon shows the channel, the first line is the sender's display name, the second line shows the channel type and the address (email / phone number).

Channel typeWhat the row shows
EmailSender display name + the sending email address.
WhatsAppWhatsApp Business display name + the connected phone number.
SMSSender ID or short name.
FacebookConnected Page name.
InstagramConnected Instagram handle.

A green tick appears on the currently selected sender. The picker also has a Search channels box at the top for workspaces with many senders.

The sender picker open — Message Channels list (Email, WhatsApp, SMS) above AI and Call Channels. All sender names, addresses and phone numbers masked for privacy.

The picker shows real numbers and email addresses.

Sender display names, WhatsApp numbers and email addresses are visible in this list — that's how you tell two connected WhatsApp Business numbers apart. Treat the picker as workspace-confidential.

AI and Call Channels

Below Message Channels, a second section lists any chat agents (AI) and voice / call channels available in your workspace. Picking one routes the message through that agent — useful when you want the AI agent to handle the reply rather than sending it yourself. See Assign Owners and AI Agents for the full handover flow.


Write and Send

  1. Confirm the To is the right recipient — if the contact has multiple numbers or emails, the selector shows them.
  2. Type the message in the body.
  3. (Optional) Add formatting or an attachment — see Formatting & Attachments.
  4. Click Send.

The reply lands in the thread immediately with the channel label and timestamp. Messages you send appear on the right (your side); the customer's incoming messages stay on the left.


Formatting & Attachments

The formatting toolbar at the top of the composer:

IconWhat it does
BBold.
IItalic.
SStrikethrough.
</>Code / monospace.
📎Attach a file — image, PDF, document, audio (supported types depend on the channel).
😊Insert emoji.

Not every channel supports every option — WhatsApp accepts bold / italic / strikethrough and most attachments; SMS does not support formatting; Email supports rich text and attachments.


Tips & Common Issues

Send from the same number the customer reached you on.

When a contact has been talking to your brixi WhatsApp number, switching to a different connected WhatsApp number mid-thread looks like a new business to the customer. Keep the sender consistent unless you have a good reason to change.

IssueWhat to check
Send is disabledThe body is empty, or the selected channel needs a recipient (a phone for WhatsApp / SMS, an email for Email).
The sender picker is emptyNo senders are connected for your user — ask an admin to connect a channel under Integrations.
Wrong recipient shown in ToThe contact has multiple numbers / emails — change it from the To dropdown, or update the primary in Contact Detail.
The picker doesn't show an AI agentThe agent isn't enabled for the workspace — see Assign an AI Agent.
The attachment failsCheck the file size and type — most channels cap attachments at 16 MB and reject executables.

Troubleshooting

An empty sender picker, or a channel you expected that isn't listed, means nothing is connected for you yet — that's an admin job, not a bug. Ask them to connect the sender under Integrations before raising anything else.

If the senders are there and a message still fails to send — or sends from your side but never reaches the customer — contact Brixi support with the channel, the recipient, any error shown, and a screenshot of the composer.

Related articlesView and Filter ConversationsStart a New ConversationAssign Owners and AI AgentsIntegrations
Was this article helpful?If something is unclear or out of date, email support@brixi.ai with the article title — or see Getting Help for what to check first.